Pay Per Click - What is it and how can it benefit my business?
What is pay per click? Pay per click is one of the best ways to reach customers in modern online advertising. The strategy is in the name itself. You are paying for every click on your website. Essentially, you'll be bidding on keywords which are search term phrases that people use on Google, Bing, or even Yahoo. These search terms will ideally be related to your business directly. You'll bid on the terms according to the competition. For example, the search term injury lawyer will essentially be worth a lot more than the terms "How much does a lawyer cost". The reason is that the person searching for an injury lawyer might be someone ready to sign a contract and hire a lawyer. On the other hand, the second key phrase could signal that the person behind the search does not have buyer intent. For this reason, it is safe to assume that the second phase would be worth considerably less. How to start pay per click? So now that you have the search phrases ready,